UNIFORM FOR CREATORS
The German artist, Joseph Beuys, spent the last quarter century of his life wearing the same uniform of felt hat, fisherman’s jacket, white shirt and blue jeans. Einstein wore the same brown Levis’s riveted leather jacket day in day out during the most creative years of his life. Because if there’s one thing that is universally needed for creativity to take place, it is a single-minded focus on the work, with no distractions. And choosing clothing can be a daily distraction, a problem that many of the great creative minds have overcome with a uniform. Picasso’s breton tops; David Foster Wallace’s bandanas; Serge’s military jacket - all uniforms that have enabled the focus that creativity needs, through a quality, timeless and inarguable set of clothes that provide the utility needed to create, and can be worn every day, year after year, without consideration.