UNIFORM FOR CREATORS

The German artist, Joseph Beuys, spent the last quarter century of his life wearing the same uniform of felt hat, fisherman’s jacket, white shirt and blue jeans. Einstein wore the same brown Levis’s riveted leather jacket day in day out during the most creative years of his life. Because if there’s one thing that is universally needed for creativity to take place, it is a single-minded focus on the work, with no distractions. And choosing clothing can be a daily distraction, a problem that many of the great creative minds have overcome with a uniform. Picasso’s breton tops; David Foster Wallace’s bandanas; Serge’s military jacket - all uniforms that have enabled the focus that creativity needs, through a quality, timeless and inarguable set of clothes that provide the utility needed to create, and can be worn every day, year after year, without consideration.

This is where the idea of Basic Rights comes from. Born out of Freddie Cowan’s desire for a the simplicity of a creative uniform, while recording The Vaccines’ third album at Electric Lady Studios in New York in 2015, our Uniform for Creators is based on a core collection of iconic creative essentials, inspired by utilitarian workwear and tailored classics, and made with quality, durable and eco-friendly fabrics. We use limited end-of-roll supplies from larger luxury brands, to ensure high quality, while minimising waste within the garment industry, and avoiding the environmental damage of fabric development and made-to-order materials. 


You may not be changing the nature of art itself, or solving whatever it might be that E=MC2 means, but maybe, with the right uniform you could.